100% of proceeds go to the SoCal Fire Fund.
Life is a team sport, and in times of crisis, we rely on others to show up. Your purchase isn’t just clothing—it’s a commitment to standing with those in need.
Thank you for being part of the team. Together, we’re making a difference.
And remember: when life throws challenges your way, lean on your people—just as you’ve shown up today, let them show up for you. We’re stronger together.
The SoCal Fire Fund provides immediate and long-term support for community-centered recovery initiatives that aid students, school employees, and families impacted by the January 2025 fires. The Fund is designed to provide equitable recovery through flexible funding and targeted support for vulnerable communities.